Contact: Don Frankenfeld, 605.348.8441 or info@frankenfeld.com

The first full-length Internet movie is available for viewing at www.rallybiker.com, although it’s not the director’s cut. The finished version of "Sturgis 2000: The Internet Movie" is perhaps six weeks away, but producer/director Don Frankenfeld concluded that Internet viewers would enjoy watching, and maybe even participating, as the project moves toward completion.

"Each year the Sturgis motorcycle rally is the nation’s largest, and this year’s 60^th anniversary was a monster. Roughly half a million people (final figures are still being tallied) descended on this Black Hills town of five thousand for a weeklong celebration. Hells Angels and Banditos came, of course, but more typically the crowd included bankers, brokers and doctors looking for a weeklong opportunity to let their hair down. One rally-goer commissioned the construction of a special hanger so he could commute to the rally in his Gulfstream. This is a middle-aged Woodstock. Bikers and gawkers will enjoy our comprehensive documentary, and if anything can get a sociologist excited, "Sturgis 2000: The Internet Movie" fills the bill."

Frankenfeld employs a compelling concept to tell his story: the first full-length movie to be mounted on the Internet. "Bandwidth is an obvious problem," he acknowledges, "and we decided to turn it into a creative opportunity. Instead of mounting one hundred minutes of material on one "reel" we are doing what movie producers have been doing since movies were invented, using multiple reels, although ours of course are "virtual reels." The difference is that each of our segments is only a minute or so in length. The viewer, not the projectionist or director, decides in what order to watch the various segments. In a real sense you will be the director, or at least the editor, of your own movie."

"Sturgis 2000: The Internet Movie" is an organic project, according to Frankenfeld. "We’ve asked other rally-goers to supply footage," he says. "When we find footage we like we’ll add it to our movie, always giving appropriate screen credit of course." The movie, continually growing and improving, will be available for viewing until next August. After that it will be time for the sequel, tentatively titled "2001: A Sturgis Odyssey."

Frankenfeld and his team come to the movie business by a strange route. A forensic economist and graduate of Harvard Business School, Frankenfeld’s Internet movie experience derives mostly from developing courtroom demonstration materials, which led in turn to limited purpose Internet movies for his own and other businesses. He admits that his new role as mogul is a stretch. "Steven Spielberg shouldn’t feel threatened about my entry into the movie business," Frankenfeld admits. "On the other hand, I’d kick his butt in the forensic economics game."